WHY YOU SHOULD BOOK 'Pashmina Trail'

Just as each journey creates a little story, here is one about The Pashmina. Its journey has spanned the world, having been taken from Kashmir to Iran, where it reached the hands of the French Emperor Napoleon Bonaparte via his campaign in Egypt. He gifted this to his wife, Empress Josephine, who initially disliked it, but then, in a typical French royalty fashion, changed her dislike to a collection of over 400 pashmina shawls at a cost of over 20,000 gold francs. After the shawl made an appearance in a French fashion magazine in the 1790s, it became the de rigueur fashion icon in Paris and the must-have possession of the ladies of bourgeois Europe. Closer to home but preceding its European popularity by over 3 centuries, the Mughal courts already flaunted this status symbol. 

This important commodity on the Silk Route trade caravans was known as the ‘Soft Gold,’ and both wars were fought and treaties signed to claim and control these Pashmina trade routes. It remains the most coveted fibre in the world and has its origin in this land of the High Mountains. The Changthang region in Ladakh is an extension of the Tibetan Plateau and home to pastoral nomads known as the Changpa, or ‘people from the north,’ and their livestock includes the Pashmina goat or the Changra. Pashmina Trail is our award-winning tour. This is a journey to be a part of this story and has been woven together by the stories told by Ladakhis, who are custodians of the culture and heritage of their land. I invite you to join me on this carefully crafted tour that takes you diving beneath the surface and adds another layer in your discovery of Ladakh.

What Our Guests Say

You and your team did such a phenomenal job, you know, everything was taken care of. We felt so cared for and just so looked after even when we were camping. I mean, everyone was just so warm and welcoming.. it never felt like a group of strangers. It just felt like, you know, friends who were happy to spend time together and know more about each other and I  think a huge reason for that was you and the way you put it all together because I can just imagine the planning that must have gone in beforehand but when we were there, it just seemed seamless.

– Tripti Sahni, Mumbai

The Pashmina Trail Tour was nothing short of magical—an immersive experience filled with breathtaking sights, enchanting sounds, and the unforgettable aroma of Ladakh. We were lucky to have our very own Buddha, Siddhart, whose energy, passion, and deep love for the land were both infectious and inspiring. His joyful spirit made every moment feel special. And then there was Shoba—gracious, radiant, and effortlessly orchestrating a seamless journey. Her thoughtful curation and genuine care ensured that every detail was perfect. Her ever-present smile and passion for what she does shone through from start to finish.

– Marc Morabia, USA

It was such a fantastic trip that one has to think. Your flexibility in dealing with the changes and adjustments was fantastic. Your staff and collaborators were knowledgeable and it was clear that they loved what they did. The driving team was skilled. Thank you for everything.

– Ritu and Satya Ahuja, USA

Thank you all for a perfect Ladakh trip. The group was lovely and Shoba and Sid the curation was phenomenal- a healthy mix of art, religion, food and the quintessential pashmina! (something for everyone). I always wondered why in all my travels I never ventured to Ladakh- cause I needed to do it perfectly with both of you -Shoba and Sid!

– Anonymous

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