About shoba and The Extra Mile's journey

Shoba George, hailing from Kerala, embraced her passion for Fine Arts at Stella Maris College in Chennai. Transitioning to a career in textiles, specializing in marketing and merchandising, she skillfully connected Western brands with handloom weavers in Tamil Nadu. In 2002, inspired by her family’s commitment to responsible tourism, Shoba founded ‘The Extra Mile’. Her journey led her to Pure Life Experience, where she collaborated with global travel designers, curating distinctive journeys.

Influenced by her Fine Arts background, Shoba’s itineraries weave captivating narratives, spotlighting lesser-known tales to spark childlike joy in discovery for travelers. Engaging with scholars, artisans, and even royal families, she meticulously researches and connects, shaping immersive experiences. Whether traversing to unique destinations, sharing tea by a frozen lake, or trekking alongside villagers, each tour unfolds as a collaborative story.

The Extra Mile’s ethos is to travel better, emphasizing low environmental impact, high local economic contribution, and emotional enrichment. Shoba George’s journey, rooted in culture and sustainability, reflects in every curated experience, inviting travelers to explore the world with a profound sense of connection and wonder.